Our group has focused on the artist "Pressa" specifically the Canadian Hip Hop sub-genre and here is a summary of three particularly compelling insights:
1. We found Pressa is the one with the most collaboration with 15 other artists. The next couple of artists with highest collaborations are Smiley, Classified, Tory Lanez and more. These artists prompt further investigation and drive our recommendations for strategic collaborations in the future. We recommend Pressa collaborate with Smiley who has a multitude of established collaborations in the Canadian Hip Hop genre.
2. By analyzing subgenres such as Hip Hop, Pop, Trap, R&B, and Drill, we identified various communities and key artists within the communities including Drake, Smiley, and Killy. We recommend Pressa explores these sub-genres with similar or different styles to promote new songs
3. Finally, we analyzed the network of Canadian hip-hop artists based on the number of chart hits, and we are using this measure as a way to evaluate the artists’ success and credibility. Drake stands out as the leading artist in this category, followed by Tory Lanez. Preme and Roy Woods are emerging artists who Pressa may want to collaborate with. We emphasize the importance of collaborating with both established (ie: Drake, Tory Lanez) and new artists (ie: Preme, Roy Woods) to expand Pressa's network.
